Weaving together people and strategy for stronger student outcomes.
Approved Provider · TSL
In partnership with Bridgepoint Partners
jessica@loom-strategy.com · loom-strategy.com
Strategic planning that lives in the daily work, built with the people responsible for carrying it out.
Loom helps education leaders ground strategy in their beliefs and aspirations, and then make it real with their teams, stakeholders, and the people they serve. We are former teachers and education system leaders with decades of experience in PK-12 education. We have led districtwide strategic planning and performance management across Texas, among other states, for school systems ranging from small rural districts to a charter network serving 87,000 students. In our former roles at TEA we helped lead the agency's own strategic planning and supported the early development of the Effective District Framework. We have since built the TSL-aligned planning and performance management approach now used by 14 of the state's 20 ESCs. For TSL we deliver with Bridgepoint Partners, our subcontracting partner, whose data lead trained and coached the first cohort of ESC TSL Performance Management Data Specialists.
How we build a strategic plan
A plan only matters if the people responsible for students use it. We design every phase with implementation in mind, starting from the first session, so your cabinet finishes with priorities they can act on and routines that keep the work visible.
01
Current State Assessment
Stakeholder engagement, data analysis, site visits, and artifact review to surface strengths, core challenges, and root causes. Our most recent process included 24 focus groups, 20 senior leader interviews, and 8 site visits.
02
Vision & Student Outcome Goals
We facilitate the hard questions about identity and direction, then set a North Star and student outcome goals grounded in EDF and QSA findings, with a portrait of success at district and campus levels.
03
Strategy & Implementation Roadmap
Cross-functional working groups define strategies and build roadmaps with owners, action steps, capacity estimates, dependencies, and year-by-year milestones. We surface trade-offs so the plan is executable.
04
Performance Management Routines
Measures, data collection plans, dashboards, progress monitoring cadences, and board reporting calendars, so leaders can see what is working and adjust before the year gets away from them.
Across states
Districtwide strategic planning and performance management in Texas, Ohio, and New Mexico.
Districts and networks
Small rural systems through a 145-campus charter network serving 87,000 students.
Through implementation
The same team from current state assessment to board reporting routines in year two.
Our track record
Trusted by districts large, small, urban, rural, and statewide.
Strategic planning processes led for education organizations
of 20 Texas ESCs trained on our TSL-aligned planning and performance management approach
Students in the network whose ten-year strategic plan we built, across 145 campuses
Cohort of ESC TSL Performance Management Data Specialists trained and coached by our data lead
Built for the full TSL arc.
Planning · Performance Management · Coaching
We treat planning and performance management as one system, not two contracts.
Districts lose momentum when the plan is written by one group and monitored by another. We staff both halves of TSL with the same team, so the measures you set in planning are the measures your cabinet reviews in year two. That continuity is why we brought in Bridgepoint Partners as our subcontracting partner. Their data lead built the dashboards and trained the ESC Data Specialists who certify districts in TSL performance management. Their district coaches have served as System of Great Schools Executive Advisors across five Texas districts.
01 Strategic Planning
Current state assessment, mission and vision work, North Star and student outcome goal setting, priority identification, and cross-functional strategy development. We have led planning for districts, charter networks, state agencies, and nonprofits, including TEA's own strategic planning in our former roles inside the agency.
02 Performance Management
PMOC structures, measurement plans, progress monitoring cadences, and board reporting calendars that turn a plan into a regular rhythm of accountability. We built the TSL-aligned approach now used by 14 of Texas's 20 ESCs and bring the same discipline to district cabinets.
03 Data Analysis & Visualization
Dashboards in Looker, Power BI, Tableau, and Smartsheet; KPI and metric frameworks; board scorecards; and training that builds district staff capacity to read and act on their own data. Our data lead trained ESC staff on data quality, security, visualization, and FERPA-aligned governance.
04 Coaching, Board & Community
Executive coaching for superintendents and cabinet members, board goal and vision development aligned to the Framework for School Board Development, and stakeholder engagement that helps families understand the reasoning behind district decisions.
Meet your TSL team
Loom Consulting
Jessica Conlon
Project Lead
Former TEA Executive Director of Organizational Development. Founded Loom in 2021 and leads its strategic planning engagements with districts, charter networks, and state agencies.
Kesson Anderson
District Coach
Nearly a decade coaching district and school leaders in academic strategy, data-driven decision making, and implementation.
Bridgepoint Partners · Subcontracting Partner
Jen Craver
District Coach & Data Lead
Co-Founder. Trained and coached the first cohort of ESC TSL Data Specialists. Fifteen years in education data. ICF-certified coach.
Karen Weissinger
District Coach
Co-Founder. Former VP of K-12 at MAYA Consulting and Lead Partner for TEA's Center for School Actions. Founding principal.
Sarah Gudenkauf, Ed.D.
Advisor
Co-Founder. System of Great Schools Executive Advisor to a Texas district where A/B seats grew from 12% to 34% in two years.
Why Loom for TSL
01
Planning is our core practice
More than a dozen strategic planning processes across districts, charter networks, state agencies, and nonprofits, each one built to be carried out by the people responsible for students.
02
We have worked inside TEA
Our founders ran ESC strategy and operations at TEA and supported the early development of EDF. We know how Texas districts work because we worked in the agency that supports them.
03
One team through year two
The people who help you set your goals are the people who help you monitor them, with data expertise from the team that trained the state's ESC TSL Data Specialists.